According to a recent story by e-consultancy, a recently launched, email-based magazine targeting teens has folded after just 20 weeks. Though the UK-based magazine’s brass said that no discernable business model could be found, leading to the magazine’s demise, outsiders say it was really a problem with deliverability that killed the publication.
It appears the magazine, […]
Poor deliverability crushes email-based magazine launch
Hallmarks of a respectable email marketing service: Part I
If you’ve searched high and low for an email marketing service, and quite simply, don’t know what you should be looking for, here are some great tips to help you separate the legitimate email marketers from the one-off spam-blast services.
A respectable email marketing service:
The over-50 crowd gets email marketing
The over-50 crowd gets email marketing
Interesting new data is out on Silver Surfers, over-50 customers who use email. According to Matthew Finch, who handles online marketing for a travel company, Internet surfers over 50 years of age are extremely responsive to campaigns. The travel company invested a significant amount of money to their online marketing […]
Important tips for great email newsletters: Part I
Email newsletters, by their nature, can serve a variety of different functions. This extraordinarily flexible format can be used to:
Give customers a tour of your business
Dispense valuable tips and tricks
Show clients what you have planned for the future
Announce new lines of products or services
Publicize your company
Email marketing keeps taking a beating
Thanks fervent list buying and nonexistant opt-in email blasts, email marketing, once again, is taking a beat down.
Consider a recent survey by Interspire, a Web tools company based in Australia. The company took a poll of customers, just to get a pulse on how well the average business owner viewed email marketing in general. […]
How to revive an old or neglected email marketing list
As an email marketer, at some point you’ll probably come across a long list of names and email addresses of customers that haven’t been contacted in a while. Maybe you inherited this list from a co-worker, maybe you just got busy with other things. But before you know it, the list is six months or […]
A beginner’s guide to email marketing autoresponders and drip campaigns
An autoresponder is a system you set up to automatically send emails in response to certain customer actions (for instance, when customers sign up for your newsletter or make a purchase).
Most people with email come in contact with autoresponders quite often, they just don’t know it. The most basic example would be:
“Thank you for […]
Great ways to improve your email marketing copy: Part II
Crafting email marketing copy can be an intimidating experience, but here are a few tips to take the headache out of the task:
• Use online dictionaries, thesauruses and style guides
Don’t get hung up on the technicalities of dangling participles or prepositional phrase modifiers. Here’s a big secret: some of the world’s best copywriters couldn’t […]
Great ways to improve your email marketing copy: part I
In my experience, there are three things that you will never, ever have as an email marketer:
1) Absolutely perfect open rates for any campaign over 250 contacts
2) Gold star standing with all ISPs, simultaneously
3) A day when you sit down to write your email campaign copy and get everything right in one shot (cue fist […]
When to Send Dilemma
Is sending your email on Monday the best way to get attention? Statistics tell us to think again.
So you’ve finally finished your bulk email campaign. You’ve cleaned it up, proofed it and now you’re ready to send. Base logic tells you to send it on Monday. Why? Because it’s a new week, most people are […]