Every email marketing expert touts the value of a perfect subject line, but few studies can illustrate this as scientific fact. Well, now one has. EMarketer’s recent study shows that email marketers can expect open rates of around 18% if the subject line is personalized. Without personalization, email marketing users can expect open rates […]
I saw your email at a kegger in the Gamma Quadrant
I’ve just read a fascinating, fascinating, fascinating email marketing study by Brightwave founder G. Simms Jenkins. Like many folks, Jenkins receives dozens of bulk commercial emails from all types of businesses, every single day. As an experiment, however, he actually answered them just to see what would happen next.
Screaming on the inside: ongoing contradictions in email marketing
Every single day when I walk into the Benchmark Email office, log into my computer and start sloshing through my emails and daily reads, I’m baffled – and overwhelmed – by the staggering amount of advice out there on how to make it as an email marketer. Though email marketing itself is not complicated, the […]
SPF Records: Great technology, but no Holy Grail for delivery
A recent story by a major research firm shows that SPF records are changing the way email marketers do business. At the moment, only 75% of emails are making it into the inbox, while the rest are either making it to the spam/bulk mail file or disappearing altogether. This is why ISPs are turning more […]
419 scam ends in murder:
Practically every email user on the planet has gotten an email from a supposed Nigerian petroleum executive, phishing for thousands of dollars so they can get their real prize – millions. On its face, the 419 is an old, tired scam that seems far more trouble than it’s worth. But according to the Nigerian government, […]
Poor deliverability crushes email-based magazine launch
According to a recent story by e-consultancy, a recently launched, email-based magazine targeting teens has folded after just 20 weeks. Though the UK-based magazine’s brass said that no discernable business model could be found, leading to the magazine’s demise, outsiders say it was really a problem with deliverability that killed the publication.
It appears the magazine, […]
Email marketing copy tip: build your own style guide
If you’d like to make your email and newsletter campaign copy as consistent and professional as possible, you should start by creating your own style guide. A style guide is your very own reference book on how you’ll spell words and how you’ll phrase certain things in your email marketing copy.
Why SPF needs the backing of a good email marketing service
Sender Policy Framework records, also known as SPF, are a way to verify who is sending emails. For this reason, SPF is an email marketers dream. It shows ISPs that an email is legit because it comes from a registered domain with a limited list of “safe” send IP addresses.
But like many things, the […]
Hallmarks of a respectable email marketing service: Part II
Can you tell the difference between a top-notch service and a fly-by-
night outfit? If not, keep reading.
A respectable email marketing service:
Hallmarks of a respectable email marketing service: Part I
If you’ve searched high and low for an email marketing service, and quite simply, don’t know what you should be looking for, here are some great tips to help you separate the legitimate email marketers from the one-off spam-blast services.
A respectable email marketing service: