A very interesting survey by ReturnPath has just hit the Web and it shows some pretty interesting, yet disturbing stuff. According to customers who took part in this holiday-focused survey
Email spammers take Christmas spam to the next level
Ahh, Christmas. The spammer’s favorite time of year. And this past holiday was no exception, according to Symantec. In fact, spammers upped their game by producing even more spam this Christmastime than last year.
Gail Goodman’s sensible email marketing resolutions for the New Year
Gail Goodman, the top brass at another email marketing service, recently wrote an entrepreneur.com column featuring her email marketing resolutions for the New Year. Yes, it’s that time of year, my friends, when we all get wistful about something we failed to do last year and vehemently promise that this year will not be the […]
Big business and the refusal to unsubscribe you from a mailing list
Being a person that covers all things email marketing, it can be tough to find ground that doesn’t already have the stamp of a thousand footprints on it. However, every now and then, a little surprise will pop up in this opt-in world,
Email marketers suffer from poor hygiene, effectively skewing delivery rates
The direct Market Association, one of the leading watchdog/industry education groups, has just released a report that shows
Permission Email Marketing 101: Three Terms You Must Know
Whether you run a small shop or a large firm, you’ve no doubt heard plenty about permission and opt-in email marketing and how they’re changing business altogether. However, getting started in email marketing and its ever-so-confusing world of insider terms and definitions, is not always easy.
If you’re serious about starting and email marketing program, you must become […]
Spam is surprisingly — and sadly — effective at getting customers to open emails
Here’s one for the bad news file. A recent study by Endai Worldwide found that lots of recipients opened unsolicited emails this past year, as long as the subject line was compelling. The study shows that 50 percent of people opened an email and bought a product regardless of whether the email was invited or […]
Email recipients juggling multiple inboxes to avoid what they call “spam”
New research by the email reputation firm Habeas shows that many email recipients are juggling two, three, or more email inboxes to avoid an avalanche of what they call “spam“. This is not good news for even the most legitimate email marketers, who, even with the best intentions, will probably never gain that golden ticket […]
The “from” line in your email campaign matters more than you think it does
That little line that says where your email is coming from means more than most people ever thought it does. According to EmailStatCenter.com, a sort of hub for all sorts of email marketing data, recent surveys show that the from line in an email marketing campaign can make or break whether an email is opened […]
Email marketing to bring in the big bucks this holiday
While traditional brick and mortar stores were working overtime this Thanksgiving to drive Black Friday sales, it was the online retailer and email marketer taking an entirely different tack. According to ComScore, online marketers were working overtime this past week to send email marketing campaigns meant to woo customers into filling their carts on Monday. It turns […]