A new case study I came across talks about how a pizza joint doubled its lunchtime business by using coupons sent via email. It makes perfect sense – send your loyal customers a coupon and they’ll most certainly pop in for a ½ off pizza and salad combo.
Whatever you do, don’t mention Oprah!
One of our competitors came up with a very interesting list of verboten words for email marketing campaign subject lines. Why?
The over-50 crowd gets email marketing
The over-50 crowd gets email marketing
Interesting new data is out on Silver Surfers, over-50 customers who use email. According to Matthew Finch, who handles online marketing for a travel company, Internet surfers over 50 years of age are extremely responsive to campaigns. The travel company invested a significant amount of money to their online marketing […]
Important tips for great email newsletters: Part II
Insert a healthy amount of linked keywords
Smatter your newsletter with keyword links that not only take customers back to your site, but route them to the appropriate pages. If you’re introducing a new product and you just want to talk about it, make sure your copy contains keyword links that bring customers to your […]
Important tips for great email newsletters: Part I
Email newsletters, by their nature, can serve a variety of different functions. This extraordinarily flexible format can be used to:
Give customers a tour of your business
Dispense valuable tips and tricks
Show clients what you have planned for the future
Announce new lines of products or services
Publicize your company
How to revive an old or neglected email marketing list
As an email marketer, at some point you’ll probably come across a long list of names and email addresses of customers that haven’t been contacted in a while. Maybe you inherited this list from a co-worker, maybe you just got busy with other things. But before you know it, the list is six months or […]
A beginner’s guide to email marketing autoresponders and drip campaigns
An autoresponder is a system you set up to automatically send emails in response to certain customer actions (for instance, when customers sign up for your newsletter or make a purchase).
Most people with email come in contact with autoresponders quite often, they just don’t know it. The most basic example would be:
“Thank you for […]
Great ways to improve your email marketing copy: Part II
Crafting email marketing copy can be an intimidating experience, but here are a few tips to take the headache out of the task:
• Use online dictionaries, thesauruses and style guides
Don’t get hung up on the technicalities of dangling participles or prepositional phrase modifiers. Here’s a big secret: some of the world’s best copywriters couldn’t […]
Great ways to improve your email marketing copy: part I
In my experience, there are three things that you will never, ever have as an email marketer:
1) Absolutely perfect open rates for any campaign over 250 contacts
2) Gold star standing with all ISPs, simultaneously
3) A day when you sit down to write your email campaign copy and get everything right in one shot (cue fist […]