Email Marketing Tips | An unflinching look at the world of email marketing

Derek Harding, one of the infinitely knowledgeable gurus at Clickz.com, recently honed in, like a missile, on a 500 pound gorilla that continues to bring email marketing down: Opt-out.In case you were wondering, Opt-out is the practice of using pre-checked boxes to get customers to (unwillingly, in my opinion) sign up for a whole bunch of email newsletters on a broad range of topics. You’ve seen it – 10 or 20 already checked boxes that you must uncheck if you don’t want to receive emails.With so many people pressed for time, combined with the clever placement of these boxes, many, many people fall prey to this scheme. However, this shady strategy seriously invites customer ire. The abuse and spam complaints emails born of Opt-out are legion.The biggest problem today, Harding points out, is the way major email marketing coalitions tend to address Opt-out email as if it is legitimate as single or confirmed Opt-in. This is one of the largest roadblocks affecting delivery – the attitude that Opt-in is not only on the level, but that it’s a totally acceptable strategy on par with the best email marketing practices. But if Single Opt-in is becoming the much-maligned mother-in-law of email marketing, Opt-out is the Bête noire. It’s high time to kiss Opt-out goodbye for good and ban it from all email marketing practices lists.for more info on: growing your business with video email marketing.