Email Marketing Tips | An unflinching look at the world of email marketing

As a person who works in the email marketing trenches, I’m baffled that email marketers and business owners still use the phrase “email blast”. Why? We all know what an email blast often means one thing: sending out spam.Benchmark Email gets countless calls from folks looking to do a one-off email blast. Most of the time, when asked whether they have permission, their answers are particularly – and understandably – vague. The words email blast are often great code-speak for someone who a) doesn’t know squat about permission, and b) thinks that email marketing is a short, quick scheme, a big burst of energy with no real strategy. It defeats email marketing’s new purpose – to build relationships for the long term.I think the words email blast are just a relic left from the words “fax blast”, something I doubt most businesses even do anymore. So let’s banish these words, as well as the very practice of email blasting, forever. As email marketers, it’s time to focus on the long term instead of just living in the moment. And email blasting is certainly living in the moment.for more info on , video email marketing , link building , and seo press releases