Email Marketing Tips | An unflinching look at the world of email marketing

A new case study I came across talks about how a pizza joint doubled its lunchtime business by using coupons sent via email. It makes perfect sense – send your loyal customers a coupon and they’ll most certainly pop in for a ½ off pizza and salad combo.However, this smaller-scale success story illustrates how a more intimate, localized email campaign can work extremely well. Think about it. Dominoes Pizza probably has an email list of thousands and thousands of people. But just the national name and scale of the company probably lands company emails and coupons in the trash bin more often than not.However, a patron of a pizza parlor located just up the street, where the smiley manager always takes the time to bring more napkins and ask about the food, is far, far more likely to open up that email, print out the coupon, and stop in the following week.It’s all about the intimacy. How many people know the names of the Dominoes delivery guy’s kids?  In fact, how many people get the same Dominoes delivery guy twice? Not many, my friends, not many.For more info on growing your business with video email.