If you’ve searched high and low for an email marketing service, and quite simply, don’t know what you should be looking for, here are some great tips to help you separate the legitimate email marketers from the one-off spam-blast services.
A respectable email marketing service:
• Is CAN SPAM compliant
Any reputable email marketing service follows federal regulations for commercial bulk email. These regulations include being honest in subject lines, putting a physical address in emails and giving recipients an easy, clear way to unsubscribe. As far as sets of rules go, Can Spam is the barest minimum. If your email marketing provider doesn’t fall in line with federal regulations, it’s time to find another service.
• Lets you track your campaigns
The top-notch email marketing services feature full reporting suites so you can view data in real time. This means all-access to hard and soft bounces, unsubscribes, email forwards and other information. What’s the point of crafting an email marketing campaign if you’re kept in the dark about how well it does? If your email marketing service doesn’t provide reporting features, it’s time to move on.
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