Insert a healthy amount of linked keywords
Smatter your newsletter with keyword links that not only take customers back to your site, but route them to the appropriate pages. If you’re introducing a new product and you just want to talk about it, make sure your copy contains keyword links that bring customers to your sell page. Here’s an example: When crafting your email newsletter make sure the information it contains is both interesting and timely.
Just keep in touch
One major way to cut back on spam complaints is to contact customers at least once a month so they don’t forget you. But suppose you have no new products in the pipeline, no important new employees or no great PR to report? Craft a newsletter that contains a top ten list of tips. Create a short piece on how to use a product (preferably with a streaming video). Give customer a recap of your last six months. The bottom line is this: if you keep contact with your customers monthly, they won’t forget you and hit the spam button. Assume that every customer has a short memory and you can not only grow your email list, but
keep the customers you already have happy.
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