Every single day when I walk into the Benchmark Email office, log into my computer and start sloshing through my emails and daily reads, I’m baffled – and overwhelmed – by the staggering amount of advice out there on how to make it as an email marketer. Though email marketing itself is not complicated, the hand wringing and navel gazing over what the magic bullet/bullets is/are for success and delivery are enough to make one hyperventilate.
Talk about contradictions. Never use the word “free” in your subject lines! Always use the word “free” in subject lines! Don’t assume that just because a customer buys one of your products, they want you to email them! Go ahead, assume away! Any customer who buys a product automatically wants you to email them!
In a roundabout way, this mind-blowing, endless data stream of advice reminds of a singular moment that happened a few years ago. I watched my sister walk into her bedroom only to that find my niece had thoughtfully “painted” normally white the walls with a bright-red MAC lipstick. Instead blowing a gasket, my sister calmly gave my niece a time out, sighed, picked up a rag, and started cleaning away.
When I asked how she managed not to lose it, her reply was this:
“Trust me, Jenn. I’m screaming on the inside.”
As email marketers, aren’t we all?
For more info growing your business with video email , affordable link building and creating an online press release .
WHAT TO DO NOW?