Email Marketing Tips | An unflinching look at the world of email marketing

There’s been a lot of buzz lately about how social networks – the Myspaces, Facebooks and Bebos of the world – have a great shot at gaining equal footing, popularity wise, as email marketing.The reason? Social networks have way more flexibility, as a medium, than email marketing. Marketing campaigns, whether they feature plain text or video email, get blocked because ESPs are overly cautious about content. But the reality is there are just too many people who make decisions on whether a video email will make it into the inbox or not, including various staffers at various ESPs that all feature their own email opt-in rules.This is not to say that social network marketing is without its problems, but there is a level of freedom in social networks that email, in my opinion, will never enjoy.But the real scoop is this. Social network marketing is like the (somewhat) new, hip kid in high school that everyone wants at their table during lunch, but won’t ask to the prom. While major companies continue to be fascinated by social network marketing, they simply aren’t putting their money where their mouth is.A survey by Coremetrics shows that nearly 80% see social marketing as a way to gain an edge, but the same group is only spending an average of 8% of their marketing budgets on it. Will this change? It’s entirely likely. Stay tuned.For more info on growing your business with video email , affordable link building and a outstanding online press release