Every email marketing expert touts the value of a perfect subject line, but few studies can illustrate this as scientific fact. Well, now one has. EMarketer’s recent study shows that email marketers can expect open rates of around 18% if the subject line is personalized. Without personalization, email marketing users can expect open rates of around 15.86%.This thin thread of difference doesn’t seem like much. But when you multiply what that just over 2% means to an email campaign sent to a list of 150,000 names, it really, really matters.For more info on growing your business with video email .
Subject lines will make or break your email campaign
Every email marketing expert touts the value of a perfect subject line, but few studies can illustrate this as scientific fact. Well, now one has. EMarketer’s recent study shows that email marketers can expect open rates of around 18% if the subject line is personalized. Without personalization, email marketing users can expect open rates […]
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